"Benefits and Risks of Social Networking for Viral Marketing," ACC Georgia Chapter Roundtable Meeting, August 27, 2009.

Overview:
How should an organization capitalize on the trend of social networking to enhance its brand, customer relationships and revenue, including utilizing existing networks (Facebook, LinkedIn, etc.) or initiating a stand-alone network? What benefits can an organization expect and what specific policies and practices should be put into place to reduce risks to reputation, intellectual property, customer privacy, employee privacy, and productivity?